Alternative Fuel was formed in 2008 by filmmakers Blake Calhoun and Mike Maden to produce content for the television, film and new media markets. Currently two feature film projects are being developed, along with a Warner Bros. TV script, and a new web series.

Blake and Mike first teamed up to create the Webby nominated and Streamy winning series "Pink". That show has now been viewed nearly 10 million times on YouTube, MySpace, Revver, iTunes, TheWB.com, Vuze, Yahoo, MSNBC, Veoh, Metacafe, Blip.tv, Koldcast.tv and others. So far three seasons have been produced (35 episodes), and more are under consideration, as is a DVD and possible traditional TV series.

From the success of "Pink", Blake and Mike pitched and sold another web series to Warner Bros., who then partnered them with executive producer McG and his company Wonderland Sound and Vision. That show is called "Exposed" and was released in June 2010 and is currently playing on TheWB.com.

Alternative Fuel's projects are represented by United Talent Agency and managed by Generate.